Magnetic Consulting

Creating Things

That Attract

Sales strategy with a human touch.

$14M+ in career sales • Multi-market expansion • Sales team leadership • 7+ years in cannabis & emerging markets

Magnetic Consulting helps cannabis, hemp, beverage, retail technology, and emerging brands turn relationships into revenue.

After years of building multimillion-dollar books of business, managing key accounts, developing sales teams, launching into new markets, and creating partnerships across the cannabis industry, I built Magnetic Consulting to help growing companies strengthen the part of their business I know best:

Sales. Relationships. Strategy. Growth.

I’m not interested in handing you a generic sales playbook and disappearing. I work alongside your team to identify opportunities, solve problems, create smarter systems, and build the relationships that move your business forward.

HOW I CAN HELP

Sales Strategy & Business Development

Need more structure around how your team actually generates revenue?

I can help develop or refine your sales strategy, identify priority opportunities, improve outreach, strengthen your pipeline, and create a clearer path from prospect to long-term customer.

Services can include:

Sales strategy development
New business development
Prospecting and lead generation strategy
Pipeline development
Account prioritization
Sales process optimization
Outreach strategy and messaging
Revenue growth opportunities

Strategic Partnerships

The best partnerships aren’t transactional.

I help brands identify and develop partnerships that make sense for both sides. Whether that means opening doors with retailers, building industry relationships, identifying collaboration opportunities, or creating programs that deliver measurable value.

Services can include:

Strategic partnership development
Retail relationship building
Partner outreach
Collaboration strategy
Key account development
Industry introductions and networking strategy
Partnership activation

Key Account & Retail Strategy

Getting into an account is only the beginning.

I help brands think beyond the initial sale and build programs that strengthen retailer relationships, improve communication, increase engagement, and create opportunities for long-term growth.

Services can include:

Key account strategy
Retail relationship development
Account growth planning
Retail activation strategy
Sell-through initiatives
Budtender and staff engagement
Account retention
Customer experience strategy

Sales Team Development

A strong sales team needs more than quotas.

I help founders and sales leaders create teams that understand how to prospect, communicate value, build genuine relationships, manage accounts, and take ownership of their business.

Services can include:

Sales training
Relationship-based selling
Account management best practices
Coaching and team development
Sales process creation
CRM and pipeline organization
Territory and account planning
Performance expectations and accountability

Market Expansion & Go-To-Market Support

Entering a new market can get expensive very quickly when there isn’t a clear strategy.

I help brands understand where to focus, who to target, how to approach the market, and what needs to happen before scaling.

Services can include:

Market entry strategy
Competitive and retail landscape review
Target account development
Launch planning
Territory strategy
Local partnership development
Sales activation
Multi-market growth planning

Fractional Sales & Business Development Support

Not every company needs another full-time executive.

Sometimes you need an experienced sales leader who can step in, create structure, pursue opportunities, and help move the business forward without adding a permanent position.

Fractional support can include a combination of:

Sales leadership + business development + partnerships + account strategy + team coaching + market expansion.

Engagements can be project-based, ongoing, or structured around a specific growth initiative.

WHO I WORK WITH

Magnetic Consulting is especially well suited for:

Cannabis brands looking to strengthen wholesale sales, retailer relationships, or market presence.

Cannabis technology companies looking to connect with operators and better understand the realities of dispensary retail.

Hemp and beverage brands building sales infrastructure or entering new markets.

Startups and emerging brands that have a great product but need help building the sales engine behind it.

Founders who know they need sales support but aren’t ready to hire a full-time sales leader.

WHY MAGNETIC?

Because people buy from people.

I believe the strongest sales organizations are built on trust, consistency, curiosity, follow-through, and actually giving a shit about the people on the other side of the transaction.

Relationships have been the foundation of my career.

I’ve spent years working directly with retailers, operators, buyers, budtenders, executives, founders, sales teams, and industry partners. I understand that sustainable growth doesn’t come from constantly pushing a product.

It comes from understanding what someone needs and figuring out how you can create value.

That’s the kind of sales I believe in.

And that’s what Magnetic Consulting is built around.